Google Share Of Searches At 71 Percent For April 2010

New York, N.Y., May 5, 2010 - Experian® Hitwise® announced today that Google accounted for 71.40 percent of all U.S. searches conducted in the four weeks ending May 1, 2010. Yahoo! Search, Bing and Ask received 14.96 percent, 9.43 percent and 2.18 percent, respectively. The remaining 78 search engines in the Hitwise Search Engine Analysis Tool accounted for 2.03 percent of U.S. searches.




Percentage of U.S. searches among leading search engine provider

Domain

March 2010

April 2010

Month-over-month percentage change

www.google.com

69.97%

71.40%

2%

search.yahoo.com

15.04%

14.96%

-1%

www.bing.com*

9.62%

9.43%

-2%

www.ask.com

3.44%

2.18%

-37%

Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.

*This includes executed searches on Bing.com but does not include searches on Club.Live.com.

Source: Experian Hitwise


Longer searches flat this past month
Longer search queries, averaging searches of five to more than eight words in length, were flat between March 2010 and April 2010. The same time period showed that shorter search queries - those averaging one to four words long - also were flat from month to month. Two-word searches comprised the majority of searches, amounting to 23.06 percent of all queries, and increased 1 percent in April 2010.

Percentage of U.S. clicks by number of keywords

Subject

March 2010

April 2010

Month-over-month percentage change

One word

22.98%

22.77%

-1%

Two words

22.81%

23.06%

1%

Three words

20.32%

20.31%

0%

Four words

14.27%

14.23%

0%

Five words

8.55%

8.55%

0%

Six words

4.71%

4.71%

0%

Seven words

2.59%

2.60%

0%

Eight or more words

3.77%

3.78%

0%

Note: Data is based on four-week rolling periods (ending March 27, 2010, and May 1, 2010) from the Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise


Google is greatest source of traffic to key U.S. industries; Bing sees continued growth to verticals
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing March 2010 with April 2010, Automotive, Business and Finance, Entertainment, News and Media, Shopping and Social Networking categories showed double-digit increases in their share of traffic coming directly from search engines.

Among the top three search engines, Google sent the most visits to the four categories below. Google's percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Yahoo! Search saw gains in the Automotive and Shopping categories. Bing saw double-digit growth among two categories - Health and Shopping - including a 105 percent increase in the Health category.

Percentage of U.S. upstream traffic from search engines among verticals


Google

Yahoo! Search

Bing**

Domain

April 2009

April 2010

Year-over-year percentage change

April 2009

April 2010

Year-over-year percentage change

April 2009

April 2010

Year-over-year percentage change

Automotive

20.25%

22.46%

11%

4.16%

4.44%

7%

1.46%

2.84%

95%

Health

33.88%

31.79%

-6%

5.99%

4.87%

-19%

1.93%

3.96%

105%

Shopping

17.28%

19.94%

15%

3.71%

3.87%

4%

1.26%

2.52%

100%

Travel

27.91%

29.72%

6%

4.92%

4.34%

-12%

1.82%

3.12%

71%

Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users. Figures are for Web searches only.

**This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

Source: Experian Hitwise


About Experian Hitwise

Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.

Experian Hitwise (FTS:EXPN), www.experianplc.com, operates in the United States, the United Kingdom, Australia, New Zealand, Hong Kong, Singapore, Canada and Brazil. More information about Experian Hitwise is available at www.hitwise.com.

For up-to-date analysis of online trends, please visit the Hitwise Research Blog and Hitwise Data Center.

About Experian Marketing Services
Experian Marketing Services delivers best-in-breed data, analytics and platforms into multiple regions around the globe. It is focused on helping marketers more effectively target and engage their best customers through email, digital advertising, customer data management, customer and competitive insight, data enrichment and list rental, modeling and analytics, and strategic consulting. Through these capabilities, Experian Marketing Services enables organizations to encourage brand advocacy, create measurable return on investment and significantly improve the lifetime value of their customers.

About Experian
Experian is the leading global information services company, providing data and analytical tools to clients in more than 65 countries. The company helps businesses to manage credit risk, prevent fraud, target marketing offers and automate decision making. Experian also helps individuals to check their credit report and credit score and protect against identity theft.

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent of the FTSE 100 index. Total revenue for the year ended March 31, 2009, was $3.9 billion. Experian employs approximately 15,000 people in 40 countries and has its corporate headquarters in Dublin, Ireland, with operational headquarters in Nottingham, UK; Costa Mesa, California; and São Paulo, Brazil.

For more information, visit http://www.experianplc.com.

Experian and the marks used herein are service marks or registered trademarks of Experian Information Solutions, Inc. Other product and company names mentioned herein may be the trademarks of their respective owners.



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