Introduce CaptchaAd

Do you know a type of ads from CAPTCHAs. Please see below.

What is the CaptchaAd?

As one of Germany’s hottest new startups, CaptchaAd’s goal is to become a market-leading online video advertising solution by replacing an estimated 250 million daily text SPAM-protection CAPTCHA transactions with interactive video advertising that guarantees brand engagement.

By rapidly deploying our proprietary patent-pending video ad platform, CaptchaAd's goal is simple: provide video advertising that guarantees results, while having fun along the way. Our prize-winning solution is connecting advertisers and consumers through interactive video ads on a wide range of entertainment, gaming and popular culture brands and across hundreds of leading sites, blogs, as well as social and mobile applications.

We are the first company globally to partner with major advertisers and publishers to maximize video advertising opportunities around CAPTCHA events. By creating a new market online, CaptchaAd is driving a significant new revenue stream for publishers, helping them to extract more value out of their video content and monetize it in a user-friendly manner. For advertisers, CaptchaAd provides the ability to target, optimize and deliver ad messages in place of CAPTHCAs to the right content and audience, maximizing user engagement.

We're committed to giving our partners and our audiences compelling advertisements which replace cumbersome CAPTCHAs and are delivered seamlessly to complement the online video experience. Fully transparent and powered by the most innovative technology in the industry, CaptchaAd simply brings brands alive and interactive.

The company is headquartered in Bonn Germany with offices in San Francisco and London.

What are CAPTCHAs and why CAPTCHA Advertising?

Most Web 2.0 sites today offer a wide range of possibilities for viewers to interact online (via blogs, social networks, entertainment, gaming and popular culture sites etc.).

Unfortunately these interaction points are increasingly misued by automated spam programs that are capable of causing widespread site disruption and user dissatisfaction if not stopped. As a result, site owners are forced to widely deploy so-called CAPTCHAs to prevent spam bots.

What is a CAPTCHA? Within websites, the task of a CAPTCHA is to identify the user as a human being. The idea is to debar so-called "SPAM-bots" from causing damage to the websites. In its current form, users are asked to decipher a distorted string of letters and to enter them into a text field:

Every day an estimated 250 million CAPTCHAs are displayed on the Internet. Websites like Facebook and MySpace, for example, use CAPTCHAs to prevent spam attacks. But there are two problems with CAPTCHAs as they currently function. The first is that SPAM-bots can recognize and decipher these CAPTCHAs at a rate of nearly 100%. To combat this, CAPTCHA providers have increased the complexity of these strings, which has led to a second problem. Now, human beings often have a difficult time deciphering these codes. Thus, while a CAPTCHA is solved easily by a computer, it presents an ever greater challenge for the user.

By comparison, CaptchaAds (Captcha Advertising) are short video spots in which users enter information that they retrieve from a short and targeted video. Automated programs cannot retrieve such information. This additionally ensures that the person entering the data is a human and not a spam-bot. CaptchaAds represent a win-win for all online stakeholders:

* Viewers can much easier understand CaptchaAds (versus static text CAPTCHAs) and more quickly input the correct answer.
* Websites can generate additional revenue and improved security by replacing text CAPTCHAs with CaptchaAds.
* Advertisers and publishers realize a highly effective and targeted form for interactive video advertising that offers guaranteed user response.

CaptchaAd's website


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